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Volume 10, Issue 3 (10-2020)
Disaster Prev. Manag. Know. 2020, 10(3): 219-226 |
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Zonoozi S J, Mahmodi M. Identification of Decision-making Styles of Mask Customers based on the Sprolles and Kendall. Disaster Prev. Manag. Know. 2020; 10 (3) :219-226
URL: http://dpmk.ir/article-1-347-en.html
URL: http://dpmk.ir/article-1-347-en.html
1- Corresponding author, Assistant Prof., Department of Business Management, Faculty of Economic & Management, Urmia University.
2- MSc., Department of Business Management, Faculty of Economic & Management, Urmia University
2- MSc., Department of Business Management, Faculty of Economic & Management, Urmia University
Abstract: (1723 Views)
Background and Objective: In this research, the goal is to identify the decision-making styles of mask customers based on the proposed styles Spurs and Kendall. The question that arises in this research is that decision-making styles What are the mask clients like in coronary heart disease?
Method: This research is applied in nature and is descriptive and analytical in terms of implementation. 317 people customers visiting Urmia pharmacies were selected to purchase the mask as a statistical sample. The main tool Data collection is a questionnaire. T-sample method with SPSS software was used to analyze the data.
Finding: The results of the study showed that out of the eight proposed styles, 5 styles were identified and prioritized The ranking was done, the quality-sensitive style was given the highest priority.
Conclusion: Due to the prevalence of coronary heart disease, the demand for masks among consumers has increased. From 8 consumer decision-making style We have seen the approval of 4 styles among consumers. The highest quality style Priority was given to achieving a quality mask that was a concern for consumers. On the other hand, the importance of quality for society and consumers in the context of coronary heart disease cannot be denied. So produce and Quality mask distribution should be done properly in the country as a whole.
Method: This research is applied in nature and is descriptive and analytical in terms of implementation. 317 people customers visiting Urmia pharmacies were selected to purchase the mask as a statistical sample. The main tool Data collection is a questionnaire. T-sample method with SPSS software was used to analyze the data.
Finding: The results of the study showed that out of the eight proposed styles, 5 styles were identified and prioritized The ranking was done, the quality-sensitive style was given the highest priority.
Conclusion: Due to the prevalence of coronary heart disease, the demand for masks among consumers has increased. From 8 consumer decision-making style We have seen the approval of 4 styles among consumers. The highest quality style Priority was given to achieving a quality mask that was a concern for consumers. On the other hand, the importance of quality for society and consumers in the context of coronary heart disease cannot be denied. So produce and Quality mask distribution should be done properly in the country as a whole.
Type of Study: Applicable |
Subject:
Special
Received: 2020/05/22 | Accepted: 2020/06/23 | ePublished: 2020/11/10
Received: 2020/05/22 | Accepted: 2020/06/23 | ePublished: 2020/11/10
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