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Volume 5, Issue 2 (9-2015)                   Disaster Prev. Manag. Know. 2015, 5(2): 100-108 | Back to browse issues page

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izadi yazdan abadi A, ghazi I, mirzazadeh ghasab F. Prioritizing the factors influencing the role of mass media in natural disaster management using Hierarchy Process(AHP). Disaster Prev. Manag. Know. 2015; 5 (2) :100-108
URL: http://dpmk.ir/article-1-22-en.html
1- shakhes pajhoh
Abstract:   (8586 Views)

The crisis situation is a sudden change in one or more parts of a system are variable. The crisis could have consequences and devastating effects on society. Occurred at the time of crisis and crisis management, media tools are efficient and timely. In times of crisis, The role of the mass media as a powerful tool in the management of public crisis management is very strong. The purpose of this study was to evaluate and prioritize the factors is the role of mass media in disaster management Using the technique of multi-criteria decision has been made. The four criteria for the selection of the functions of the mass media, Benchmark media management requirements weighing 0.555 Had the highest weight And then press the Media manpower requirements (0.246), Media structural requirements (0.141) And requirements for the audience of media (0.57) were next in the ranking.

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Type of Study: Research | Subject: Special
Received: 2015/10/6 | Accepted: 2015/12/30 | ePublished: 2016/03/16

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